Abstract
There are really just two kinds of advertising — that which you pay for and that which you get for free. And both should have their place in your overall marketing strategy. The problem arises when one does not understand how and when to use each.
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© 1999 Internet Marketing Company
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Internet Marketing Company. (1999). The Bigger Picture — Free Vs. Paid Advertising. In: Webvertising. Vieweg+Teubner Verlag. https://doi.org/10.1007/978-3-322-86793-3_26
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DOI: https://doi.org/10.1007/978-3-322-86793-3_26
Publisher Name: Vieweg+Teubner Verlag
Print ISBN: 978-3-322-86795-7
Online ISBN: 978-3-322-86793-3
eBook Packages: Springer Book Archive